Casino Business Terms

Actual win is the real amount a casino wins or loses after a session, shift, day, player trip, table, or machine result is settled.

Theoretical win is the casino's expected gaming win from a player, table, machine, or segment before short-term luck changes the result.

House win is the casino's gaming win from players after winning bets are paid, used in floor reports, revenue analysis, and business reviews.

Gross gaming revenue, often shortened to GGR, is a headline casino revenue metric based on wagers kept after player winnings are paid.

Net gaming revenue, or NGR, is a filtered gaming revenue number after selected deductions are taken from gross gaming revenue.

Plain-English definition of casino revenue, how it differs from handle, win, and net income, and why players misread it.

Plain-English definition of net win, how casinos use it, and why it is not the same as handle, drop, or net income.

Plain-English definition of net income and how it differs from revenue, gross gaming revenue, net win, and casino handle.

Plain-English definition of casino drop, how it differs from handle and win, and why table-game reports depend on it.

Plain-English definition of handle, how it differs from drop and win, and why headlines about betting volume mislead players.

Learn the difference between casino drop and handle, why both numbers matter, and why neither is the same as profit.

Hold explained in plain English, including table hold, slot hold, sportsbook hold, and why hold is not the same as house edge.

Plain-English definition of hold percentage, including slot hold, table hold, sportsbook hold, and why the base number matters.

Expected hold explained in plain English: what the casino expects to keep before short-term luck changes the actual report.

Realized hold explained in plain English, with examples showing how actual casino results can differ from expected hold.

Learn what hold adjustment means in casino reporting, when it appears, and why adjusted hold is not the same as changing the game result.

Learn how casinos use win per unit to compare slot machines, tables, banks, pits, and game inventory without confusing it with player profit.

Learn how win per day is used in casino reports, why it smooths daily results, and why it must be read with game speed and unit count.

Learn how floor optimization uses win, traffic, game mix, utilization, and player behavior to decide what belongs on a casino floor.

Learn how casinos use yield management to balance table limits, comp offers, room value, player worth, demand, and limited capacity.

Game mix is the casino’s lineup of slots, table games, baccarat, roulette, poker-style games, and specialty products.

Game weighting explains why one game category may matter more to a casino than another, even when both appear busy.

Game speed is the pace at which a casino game creates betting decisions, hands, spins, or rounds.

Pace of play explains how fast a game actually feels and functions on the floor, not just how many decisions it can theoretically produce.

Churn explains how the same bankroll can create much more total action through repeated wagering.

Learn what player worth means in casino reporting, how it differs from actual loss, and why casinos value players by expected value, not just cash lost today.

Learn what trip worth means, how it differs from player worth and ADT, and why one big casino visit can affect comps and host decisions.

Learn what Average Daily Theoretical means, why casinos use ADT for offers, and why one short rated visit can affect future comps.

Learn what ADT means in casino language, how it relates to Average Daily Theoretical, and why short rated visits can affect offers.

Learn what Average Daily Theo means, how it connects to ADT, and why casinos use it to shape offers, comps, and host attention.

Learn what Comp Value means, how casinos connect it to theo and reinvestment, and why free rewards are not really free.

Learn what Reinvestment Rate means, how it connects to theo and comps, and why generous offers still have a business limit.

Learn what Comp Reinvestment means, how it differs from Comp Value and Reinvestment Rate, and how casinos control reward spending.

Learn what Actual Loss means, how it differs from theoretical loss, and why casinos use both numbers in reports and comp decisions.

Learn what a Win Loss Statement means, why casinos provide it, and why players should not treat it as a perfect tax or bankroll record.

Learn what a loss rebate means in casino business language and why a rebate on losses is still tied to risk.

Learn what a No Mail List means in casino marketing, player tracking, host decisions, and responsible gambling controls.

Learn what a casino player portal is, what players see there, and what casinos use it for behind the scenes.

Learn what player tracking means, what casinos measure, and why tracked play affects comps, offers, and player value.

Learn what a player rating means, how casinos estimate value from play, and why ratings affect comps and offers.